Portfolio Genius vs Empower
Flat-fee AI-powered active trading versus a percentage-based wealth management platform. Find which one fits your investing approach.
Side-by-side breakdown
See how Portfolio Genius and Empower compare across pricing, features, and capabilities.
Flat fee vs percentage of assets
Flat monthly fee vs percentage of assets — the difference adds up.
Premium · same price at any portfolio size
- AI recommendations + execution
- No minimum investment
- Public portfolios & leaderboards
- Predictable monthly cost
Advisory on a $500K portfolio (0.89% AUM)
- Free dashboard & tools
- Human advisors (high balance)
- High minimums for advisory
- No social features
Save over $42,000 on a $500K portfolio across 10 years — Portfolio Genius costs $2,400 over a decade vs Empower Advisory's $44,500+.
Which platform is right for you?
Choose based on your investment style and financial goals.
Active Stock Traders
Investors who actively trade and want AI recommendations with instant execution.
Direct Alpaca integration enables one-click trade execution on AI recommendations. Empower focuses on passive wealth management, not active trading.
Cost-Conscious Investors
Investors who want premium features without percentage-based fees eating into returns.
Flat $20/month regardless of portfolio size. Empower's 0.89% AUM fee on a $500k portfolio costs $4,450/year vs $240/year with Portfolio Genius.
Social Investors
Investors who enjoy sharing performance and learning from top performers.
Public portfolios and leaderboards let you showcase your skills and discover winning strategies. Empower has no social features.
Retirement Planners
Investors focused on long-term retirement planning with comprehensive financial tools.
Empower offers robust retirement calculators, budgeting tools, and full financial account aggregation designed for holistic financial planning.
High Net Worth Individuals
Investors with $250k+ who want personalized human financial advice.
Empower provides access to dedicated human financial advisors for high-balance accounts. Portfolio Genius focuses on AI-driven self-directed investing.
Frequently asked questions
Common questions about Portfolio Genius vs Empower.
What is the main difference between Portfolio Genius and Empower?
Which platform is more affordable?
Does Empower offer AI recommendations like Portfolio Genius?
Which platform is better for retirement planning?
Can I execute trades on both platforms?
Keep Reading
Best Personal Capital (Empower) Alternatives 2026 — Free & Paid
Compare the 7 best Personal Capital alternatives for 2026, including Kubera, Monarch Money, and AI-powered options. Side-by-side pricing, features, an...
Read articleEmpower vs Kubera vs Portfolio Genius: Portfolio Tracker Comparison 2026
Head-to-head comparison of Empower, Kubera, and Portfolio Genius for 2026. Compare features, pricing, and strengths to find the best portfolio tracker...
Read article15 Best Portfolio Trackers 2026 — Tested for 30 Days Each
We tracked real portfolios on 15 apps for 30 days each. Compare Empower, Kubera, and Stock Events with full pricing, screenshots, and honest ratings.
Read article7 Best Free AI Portfolio Trackers in 2026 (Tested)
Side-by-side comparison of 7 free AI portfolio trackers. We tested each for real AI insights, multi-broker support, and hidden costs. #1 scored 9.4/10...
Read article10 Best Portfolio Trackers for DIY Investors 2026 (4 Free)
Self-directed investor? We ranked 10 portfolio trackers by features DIY investors actually need: tax-lot tracking, asset correlation, and fee analysis...
Read articlePredictable pricing. AI-powered execution.
Flat $20/month — no AUM fees, no minimums. Free 7-day trial of premium features.